Ginsters has launched a Limited-Edition Cauliflower Cheese Slice (RRP £1.65).
The launch comes as part of Ginsters ongoing strategy to add more variety to savoury pastry by introducing innovative new flavours that will entice new shoppers into the category with tasty, satisfying, and convenient lunch options.
The launch is the next in a series of flavour innovations for the Ginsters Slice range and follows the reintroduction of the Ginsters Festive Slice at Christmas and the Creamy Garlic Mushroom Slice earlier in 2022.
Available until May 2023, the slice is served with Westcountry Cheddar cheese and onion in a creamy sauce, with a hint of nutmeg, wrapped in a light puff pastry then topped with a mature cheddar and black onion seed crumb.
Ginsters managing director Sam Mitchell said: “We are the market leader in savoury pastry, and we want to drive year-round excitement and bring new shoppers into the category. We have already proven that our Limited-Edition range can help to do just this, and we hope that this latest delicious flavour innovation will continue to help savoury pastry go from strength to strength.
“Shoppers know that with Ginsters they are guaranteed superior quality and this new slice gives them a great meat free alternative lunch option for the new year and beyond. We are committed to bringing innovation to our category and this is just the beginning of our exciting plans for 2023.”
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