To celebrate the launch of Transformers: Rise Of The Beasts, Golden Wonder has teamed-up with the release to deliver a blockbuster of an on-pack promotion across its Transform-A-Snack range, which comprises interconnectable snack shapes.
In cinemas from 9th June 2023, Transformers: Rise Of The Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new faction of Transformer – The Maximals - to the existing battle on earth between Autobots and Decepticons. With part of the film being set in New York, Golden Wonder is offering consumers the chance to win a family trip to New York, as well as unique movie merchandise.
The promotion will run across five million packs and will be supported by a heavyweight social and digital campaign. The activity is expected to drive further growth on the back of Transform-A-Snack’s recent strong sales - which are up 25.8% YoY [Circana].
Marketing director Matt Smith explains: “Generations have grown up making cars from tasty Transform-A-Snack and so the opportunity to team up with Transformers: Rise Of The Beasts was the perfect partnership”.
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