Gordon's 0.0% launched in ready-to-drink can format

Gordon’s has launched its new alcohol-free alternative, Gordon’s 0.0% (0.0% ABV) in a mixed ready-to-drink (RTD) can.

This new format follows the launch of Gordon’s 0.0% in December 2020. With the low and no alcohol RTD category currently experiencing growth at 30% (Nielsen), the Gordon’s 0.0% Alcohol Free Spirit & Tonic premixed can is expected to be a favourite within the convenience and summer occasions.

Gordon’s 0.0% is available in a single 250ml can (RRP: £1.60) or £5.50 for four-pack.

GB head of marketing at Gordon’s Charlotte Gibbon said: “Following the huge success of Gordon’s 0.0%, we have expanded the range and introduced Gordon’s 0.0% mixed with tonic in a ready-to-drink can. This product is a convenient way for people to enjoy a delicious alcohol free option – especially during upcoming summer occasions as the days get longer and warmer.

“We know that people don’t want to compromise on taste and experience when opting to go alcohol free. This exciting innovation offers a solution for those on-the-go consumers who still want to enjoy the zesty taste of Gordon’s but are choosing not to have alcohol.”