Premium organic chocolate brand Green & Black’s has announced a new addition to their tablets range: Smooth. Available in Plain 50% Cocoa and Mint flavours, the 90g bars have an rrp of £2. They have been specially developed to deliver a smoother mouthfeel and taste experience to dark chocolate lovers, as well as attract new consumers who have historically found dark chocolate too bitter.
Alanta Moodley, brand manager for Green & Black’s at Mondelēz International said: “We’re excited to be bringing the Green & Black’s Organic Smooth range to the market this month. Consumers are more interested in organic products than ever before – in fact the organic market is now worth almost £2.8bn – so it’s the right time for a brand like ours to be creating something new for dark aspirant shoppers.
“What’s more, we found that 29% of chocolate consumers would like to try dark chocolate but many imagine it to be too bitter [Mondelez Research 2017] Online Survey amongst Total Population n = 1000 adults 16-69 conducted by Engage Research March 2017. The Smooth bars aim to attract these dark chocolate aspirants, providing a perfectly balanced intensity of our finest organic and ethically-sourced sun-dried cocoa beans for a deliciously smooth, less bitter dark chocolate.”
As Mint is the third biggest flavour within chocolate (Kantar) Kantar 52wks 18.04.21, the brand advises retailers to cite the Mint flavour strategically to help appeal to shoppers looking to trade up to the Premium category.
The launch will be supported by a significant marketing campaign spanning in-store, OOH, cinema, and digital channels.
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