This month sees the arrival of Gold Standard Nutrition’s (GSN) latest Pot of Gold meal, in the form of a feisty Firecracker Chicken served with mange tout and onion. Ideal for those on a quest for protein, the interpretation of this Thai favourite features panko chicken.
Every new launch in GSN’s Chef’s Special range sees 8,000 samples created, then sent to the brand’s selected VIPs and ambassadors in addition to being made available to order. Each comes complete with a feedback form, encouraging samplers to speak their mind by scoring and voting, but also to suggest clever tweaks, twists or refinements.
GSN founder Craig Allen, said: “We pride ourselves as a business committed to meeting and exceeding the distinct and evolving needs of our customer base. Such is the success of our Chef’s Specials trials that the Peppercorn Pasta and Sweet & Sour Chicken lines are already selling over 3,000 and 3,500 units a week respectively, underpinning why the now 20-strong Pots of Gold sub-range has hit £4m sales in 2024.”
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