Haldiram’s unveil exclusive gifting range in the UK

Haldiram’s, India’s largest snack brand, has just announced the launch of premium gifting boxes in the UK.

With a reported growing demand for a luxurious yet authentic Indian gifting service, Haldiram’s is set to transform the gifting landscape with thoughtfully curated selections that combine heritage, sophistication, and exquisite flavours.

Consumer demand forquality Indian gifting has been rising, the supplier says, with frequent requests for something beyond conventional sweets and standard packaging. Recognising a gap in the market, Haldiram’s developed a diverse range of beautifully packaged, premium gift boxes at multiple price points.

Rhea Agarwal, director of business development (UK/EU) at Haldiram’s, says all the signs are good. ”Indian cuisine is among the most popular in the UK, with 33% of Brits enjoying Indian takeaways at least once a week. Additionally, with the UK’s gifting market valued at approximately £88 billion in 2024, we aim to capture a significant share by offering unique, high-quality and customisable gift options.

“Our customers were searching for gifting solutions that reflect authenticity, elegance and a sense of occasion. Our ]gifting service is designed to meet this demand, offering luxurious, fully customisable options that celebrate India’s rich culinary heritage. Our aim is to become the go-to brand for premium sweets and snack gifts in the UK.”