Free from specialist HAPPi has brought out an eco-friendly, vegan Oat M!lk Chocolate advent calendar, which is expected to appeal to environmentally-conscious consumers.
The calendar (rrp £15) features 24 x 4g Oat M!lk chocolate pieces that are lower in sugar than other leading chocolate brands, according to HAPPi.
It is estimated that around 125,000 tonnes of plastic packaging will be generated during the festive period (GWP Group), with much of this ending up in landfill instead of being recycled. With half of adults still expecting to receive an advent calendar (YouGov), HAPPi’s new plastic-free calendar can help consumers reduce waste this Christmas, whilst still enjoying chocolate.
HAPPi founder, Gavin Cox, says: “At HAPPi, we are passionate about supporting the environment. Our chocolate is sustainable and ethically-sourced, as well as slave and child labour free. It’s also vegan but still creamy and delicious.
“Launching a 100% plastic free advent calendar is just the next step for us in creating a range that really embodies HAPPi’s ethos for eco-friendly and sustainable products and appeals to the demands of today’s customers. We love offering customers quality, healthier and fun free from treats that we would be happy for our kids to enjoy, as well as ourselves! Our new advent calendar appeals to everyone - regardless of any dietary choices.”
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