Heineken UK is to launch new Strongbow Strawberry (ABV 4%).
Available exclusively in Tesco Group, including Tesco, Booker and One Stop stores, Strongbow Strawberry is rolling out now in 4x440ml can (RRP £5.00on promotion and £5.50 off promotion) and 500ml bottle (RRP £2.35, with multi buy offer of three for £6) formats.
Cider brand director at Heineken UK Rachel Holms, said: “Strongbow Strawberry is set to elevate our refreshing and great tasting cider range ahead of the peak summer season. As the most popular profile in flavoured cider, Strongbow Strawberry has seen incredible consumer testing results. Our aim is to attract new consumers into the cider category, especially those craving fresh innovation and new flavour experiences.
“Last year, we launched Strongbow Tropical into the market, which was crowned Product of the Year and the number one cider innovation in 2023, followed by Strongbow Zest earlier this year, so we know there is an appetite for new flavours in the category. We recommend retailers stock up now to take advantage of summer sales.”
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