Highland Spring and ITV have teamed up for the latest series of Dancing on Ice.
Highland Spring branding will be visible around the official training rink as well as on the judges’ desk throughout the entire series.
Claire Wilson, marketing manager for Highland Spring said: “Dancing on Ice is prime time family viewing so it’s a perfect fit for Highland Spring. It is also strongly aligned with our commitment to promoting the benefits of a healthy active lifestyle, inspiring people to get on the ice and have some fun. It is a big step to be the first brand in the UK to use product placement in this way and will kick off what is going to be an exciting 2013 for us.”
The brand’s Full of the Joys of Highland Spring TV campaign will also make a return later in the year.
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