Hungry Boar meat snacks coming to convenience in PMPs

World foods supplier Golden Acre Foods is launching four varieties of Hungry Boar meat snacks this spring and will be available to independent and convenience retailers from the end of March from Booker.

There are four SKUs - Flamin’ Piri Piri, Loaded Cheese, Chicken and Pork – each with £1.99 pricemarked packs (PMPs).

Traditionally made with seasoned, smoked and cured pork, Hungry Boar’s thin ‘sticklers’ of seasoned meat are inspired by one of the world’s oldest meat snacks, Kabanos, which originates from Poland and dates back to medieval times.

Aimed primarily at adults aged 25 and over who enjoy an active lifestyle, the Hungry Boar sticks offer a source of protein with no artificial colours or flavours. Over 150g of meat goes into every 100g of finished product.

Rebecca Cutter, head of marketing for Golden Acre Foods, said: “The meat snacking category is in need of innovation as there has been little new news in meat snacking over recent years. So we’re really excited to be launching our new Hungry Boar range into Booker. There’s a clear opportunity to bring a more adult meat snacking proposition into the category that is perfect for those looking for a tasty snack to fuel their busy lifestyles.”

The launch will be supported by a heavyweight digital, social and influencer led campaign, sampling activity at consumer events throughout the spring/summer period including at Pub in the Park, and instore shopper activity.