Häagen-Dazs has launched a limited edition Emily in Paris ice cream collection and on-pack promotion to celebrate the Netflix show’s fourth season.
Uniting two icons in the world of luxury and style, the new and exclusive collaboration gives best-selling Häagen-Dazs flavour, Salted Caramel a chic Emily in Paris-inspired packaging redesign across pints and stick bars. As well as this, there is an on-pack competition consumers can enter by scanning a QR code.
Prizes include up to £1,000 worth of clothes and accessories with a Harvey Nichols wardrobe refresh, a Harrods Pamper Hamper and a year’s supply of Häagen-Dazs ice cream.
Nicole Whelan, head of brand at Häagen-Dazs UK, said: “The Emily in Paris collection embodies the spirit of embracing life’s sweet moments with the hero flavour Häagen-Dazs is known and loved for, Salted Caramel. Our latest campaign invites fans to enjoy their favourite flavour with the chance to win from an exclusive range of chic and trendy prizes.”
The campaign will be further supported through social activity, driving a renewed consumer buzz for premium ice cream flavours around the new season launch.
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