Häagen-Dazs has unveiled its festive collection for 2024, designed to cater to shoppers looking for the perfect, seasonal treat. The collection is launching in grocery throughout October, when the big night in occasion is expected to ramp up, with longer evenings and increased at-home entertaining.
The range features the return of fan-favourite Red Velvet Cheesecake, and new Mint Chocolate, a luxurious version of a much-loved classic. Two thirds of UK adults say they look for high-quality ice cream in well-known and classic flavours, Häagen-Dazs reports, with nostalgic and premium ice cream driving category growth.
Nicole Whelan, head of brand at Häagen-Dazs UK, said: “Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is therefore perfectly placed to help our retailer partners drive sales. With the exclusivity of a seasonal launch combined with our signature quality, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
A social media campaign will also run in unison to maximise shopper visibility and sales potential for retailers.
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