Imperial Tobacco adds Compact formats for Richmond and Players

Imperial Tobacco has launched a Compact range for two of its leading cigarette brands, Richmond and Players.

The new Richmond and Players Compact variants, which are 13% slimmer in size, are available at an RRP of £10.99 and £11.60 respectively.

The new lines are targeted at adult smokers looking to save money.

Tom Gully, Imperial Tobacco’s head of consumer marketing UK&I, said: “With cigarettes in the lowest price sector seeing substantial growth year-on-year, our new Compact variants from two of our leading cigarette brands, Players and Richmond, will help retailers tap into shopper demand for value.”