Imperial Tobacco launches new and improved Embassy Signature Silver Edition

Imperial is to launch a new and improved Embassy Signature Silver Edition to the market.

Available to buy now for a limited time only, the new Embassy Signature Silver Edition now offers a new diamond-shaped bore filter for a “unique smoking experience”.

It still contains the same tobacco blend, reduced smoke smell paper and high-quality packaging with a resealable foil. Embassy Signature Silver Edition has an MRRP of £12.75 per pack of 20s.

Consumer marketing director UK & Ireland at Imperial Brands Yawer Rasool, said: “As consumers continue to seek out the greatest value for money possible, many adult smokers are increasingly buying tobacco products in the lowest price tiers. In fact, over a quarter of tobacco sales are now within the low price tier and this is also the largest sector in growth. However, while shoppers are looking for value, many don’t want to comprise on quality.

“Through the launch of our Embassy Signature Silver Edition, we’re directly addressing both of these consumer needs with a completely unique product that offers exceptional quality and premium features from the well-known Embassy brand, all at a great value price point*. The new packs will only be available for a limited time only so we’d recommend that retailers stock up now to take advantage of the summer sales on offer while they can.”