Imperial Tobacco updates Lambert & Butler range

Imperial Tobacco has updated its Lambert & Butler (L&B) brand including new product names and features.

The Blue Real Blue and Blue Bright Air Filter will be renamed to Blue Original and Blue Bright, to further align the product with the rest of the brand family. Also, L&B Blue Bright and New Crush will feature Fresh Protect, to offer customers a “more protected pack with a premium resealable foil”. All variants will be available to buy at an RRP of £10.90 for a pack of 20s.

The brands’ rolling tobacco range will also be renamed to L&B Blue Rolling Tobacco. It will feature tips and premium papers that burn slower, to help deliver value to shoppers and attract more customers and sales for retailers. The range will be available to buy at RRPs of £15.50 and £25.45 for the 30g and 50g formats respectively.

Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, said: “We’re excited to welcome a new range of products into our Lambert & Butler Blue brand family. Lambert & Butler Blue already accounts for almost 12% share of FMC sales and 2% of RYO sales[i] highlighting their popularity amongst consumers. Through these latest upgrades, we are offering consumers more premium products for the same prices*, delivering value to shoppers and helping to drive sales for retailers.”