Innocent has pledged to pour £14m into brand investment this year, starting with a £1.1m multi-media campaign to drive sales of its on-the-go smoothie range.
The campaign aims to appeal to health conscious consumers by using press, outdoor and digital activity to highlight that the drinks provide two of your recommended 5-a-day. Last year, Innocent juices and smoothies grew 42%, reaching an annual turnover of over £235m.
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