IRN-BRU is running a national competition offering summer merchandise.
Running from 1 August, the brand will be offering bespoke Point Of Sale kits to retailers which include a QR code for shoppers to enter the summer competition. It will also run on social media, helping consumers up and down the country make the most of summer.
Commercial director at Barr Soft Drinks Jonathan Kemp said: “Summer is a key sales period for soft drinks and IRN-BRU is a proven profit booster for retailers across all channels. With over 1000 amazing prizes to be won, ranging from IRN-BRU BBQs and deck chairs to beach towels, golf umbrellas and flipflops, we know that IRN-BRU will help drive retailer sales.
“We’re encouraging retailers to plan ahead, increase facings and make the most of this eye-catching competition POS to maximise shopper engagement with the category and brand.”
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