Isla Negra has launched a redesign which incorporates a substantial reduction in bottle weight. The new bottle weighs in at 345g, a saving of 45g versus the previous bottle.
The new label shows the iconic seagull in full flight and is emblematic of the coastal location which is the inspiration for Isla Negra wines, it also features a tasting note for each wine on its front label.
Isla Negra is B Corporation certified, and research has indicated that consumers would always seek out environmentally friendly wines where they were available.
Senior brand manager for Isla Negra in the UK, Heather Jones, said: “After 10 years in the current design, it was definitely time for a refresh for this well-loved wine brand, and we’re really pleased with the clean and simple lines of the new label, and the opportunity to move to an even lighter weight bottle. At our current rate of sale, this will represent over 9000 kilos of glass not produced each year.”
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