Snack supplier Pladis has today announced its Christmas range for 2024. With long-loved returning family favourites from heritage brands Jacob’s and Carr’s, the festive range also features a new addition to the iconic Jacob’s Christmas Caddies line-up.
Following its hugely successful non-HFSS recipe revision last summer, Jacob’s Crinklys Cheese & Onion will be available in Christmas Caddy format, after becoming a favourite non-HFSS launch of 2023. It joins the existing line-up of Jacob’s Treeselets, Mini Cheddars and Mini Twiglets.
The brand will also be bringing back its ever-popular seasonal selection boxes, including favourites like Jacob’s Savours Selection, signalling a key sales opportunity for retailers stocking up on these signature assortments. Meanwhile, premium offerings from Carr’s – including the return of the popular Seasonal Selection – aim to provide retailers with an opportunity to drive higher value sales among shoppers looking to elevate their savoury biscuit selections.
Asli Akman, marketing director for savoury snacking at Pladis UK&I, said: “Jacob’s and Carr’s have been at the heart of holiday snacking spreads for generations. There’s barely a cheeseboard in sight during the festive season that doesn’t come complete with a Jacob’s Cream Cracker. It’s household-name brands like ours that play such an integral role in moments of togetherness during the festive period which are helping the seasonal snacking sales opportunity to become more lucrative year-on-year.
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