Jameson has signed up with one of Britain’s oldest football brands, Admiral, to design a full retro inspired tracksuit.
It follows the whiskey brand’s partnership with the English Football League (EFL) as the main spirits sponsor for two seasons.
Jameson and Admiral worked closely together to create a Jameson’s signature green tracksuit, featuring key elements from Admiral’s world-famous designs for team performance wear. The tracksuit pulls from Admiral’s rich archive of pre-match garments and features key elements, like the iconic side taping and stitched Admiral logo, adding the Jameson J on both the front chest and the taping.
Josh McCarthy, brand director for Pernod Ricard UK, commented: “Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves. A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime.”
Theo Hamburger, head of sales and marketing, at Admiral said: “Our partnership with Jameson has flourished on the pitch through our range of football shirts, and we’re excited to elevate that collaboration with a new lifestyle collection. Jameson’s commitment to football over the years perfectly mirrors Admiral’s mission to be at the heart of football culture.”
The collection will be available on the Jameson website from 1 November.
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