Fox’s Burton’s Companies (FBC) is reintroducing Jammie Dodgers to television screens this month, with a playful new advert. As just a part of the campaign, the biscuits are back on screens after a decade, with additional 360-degree support in stores and on social media.
The £2m campaign is set to remind people to embrace the messy reality of family life and to never grow up, with the kids setting out to surprise the family with a water fight. The campaign follows the introduction of Apple & Blackcurrant Minis earlier this year, which followed the 140g Jammie Dodgers Apple & Blackcurrant flavour introduced in May last year.
As part of the campaign, Jammie Dodgers has jump-started its Instagram and Facebook channels, with exciting and mischievous content in line with the brand’s tone of voice.
Colin Taylor, trade marketing director at FBC UK, said: “It’s been a very busy year for Jammie Dodgers – we’ve fully invested in innovation to keep shoppers excited and engaged, and now there is ATL support to ensure that the brand is front of mind for shoppers in stores.”
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