Johnson & Johnson is helping women to banish stretch marks with the latest addition to its Johnson’s Body Care brand, Skin Perfecting Oil. The company says that the oil is proven to improve skin suppleness helping to reduce the appearance of stretch marks within four weeks. An investment of £1.3m has been put behind the NPD including PR, digital, in-store and press activity. The launch is being underlined by a new campaign concept called ‘Hello Me’.

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