JTI adds Mayfair Gold Rolling Tobacco to ultra value range

JTI UK has expanded its Ultra Value Mayfair Gold range with the launch of Mayfair Gold Rolling Tobacco 30g (RYO).

Available in England, Scotland and Wales, Mayfair Gold Rolling Tobacco has an RRP of £18.50 per 30g pouch.

The launch builds on the success of Mayfair Gold ready-made cigarettes (RMC) which have achieved a retail sales value of £46.7M since launching in September 2023 and is the fastest growing RMC brand in Independent & Symbol Groups in the last 12 months.

To celebrate the launch, JTI is also offering retailers a chance to win prizes including a gold wrapped Mini, £100 gift cards, iPads, and headphones as part of a competition launching on its retailer hub, JTI 360.

As of today (9 September) for 24 weeks, all retailers that are signed up to JTI 360 are eligible to enter by scanning the barcodes of the Mayfair Gold RYO or RMC outers using the JTI 360 scanner, with each barcode acting as an entry ticket. Five tickets will be drawn each week for 24 weeks.

At the end of the 24-week period, one ticket will be selected to win the gold wrapped Mini.

Marketing Director at JTI UK Mark McGuiness, says: “The Ultra Value price point remains the key focus for us, with 60% of all sales volumes coming from this sector. We are continuing to innovate our offering in this area with the launch of a heritage brand, Mayfair Gold, into the RYO category.

“We love nothing more than to give back to our trade partners who have supported us throughout the years, and the Mayfair Gold competition on JTI360 is a great opportunity for hard-working retailers to win some exciting prizes.”