JTI has refreshed the look of its mid-priced Mayfair cigarette range.

The new pack design features an embossed silver mast, graduated background and textured pack.

According to JTI, Mayfair accounts for a 11.5% volume share of the cigarette market and has a 49.9% share of the mid-price sector, selling more than nine packs per second in the UK.

JTI head of communications Jeremy Blackburn said:“This latest modernisation will help retain the relevance of Mayfair’s big brand status amongst existing adult smokers.”

JTI is supporting the refresh with a text competion giving retailers the chance to win a free outer of stock.

To enter, retailers should simply text Mayfair to 88080, with no purchase necessary.

Texts cost one standard rate text message. Texts received from 88080 are free of charge.

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