JTI rolls out limited edition look for Amber Leaf

JTI is launching limited edition packs of its roll your own tobacco brand Amber Leaf.

The packs, which feature a letterpress design, will be available across all channels for four weeks from 1 August on 12.5g crush proof boxes, as well as 10g, 25g and 50g pouches.

The 2014 limited edition packs would build on the success of last year’s Handcrafted Moments’ campaign, JTI’s head of communications Jeremy Blackburn said.

For more information on the Amber Leaf limited edition packs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.