KBE Drinks has debuted a brand-new premium spirits range into the UK grocery and convenience channels.
The range includes Makai spiced rum (rrp: £30), Blackland whiskey (£44.99) and 5 Walla Chai Liqueur (£24.99), and is available to retailers now.
Shaun Goode, COO at KBE Drinks, said: “We are delighted to bring this unique range of three premium spirit brands to the off-trade channel, which were all introduced into pubs, bars and restaurants last year, and are already listed by large on-trade customers like Incipio Group and Laines Pub Company. We know that since the start of the pandemic consumers have increasingly enjoyed mixing and making their own cocktails at home and tend to view spirit brands as an affordable luxury which they like to stock on their drinks trolley, cabinet or shelf. All three brands make exciting and versatile cocktail ingredients or can be simply enjoyed neat or with ice, and we hope retailers stock up to help make them a success.”
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