KBE Drinks has launched an alcohol-free variant of Kingfisher.
Kingfisher Zero is available to retailers now in 330ml bottles with a wholesale RRP of £19.99 for a pack of 24 bottles.
Senior brand manager for Kingfisher, Andy Sunnucks, said: “We are delighted to announce the arrival of Kingfisher Zero, a long-requested addition to our portfolio. After successfully repositioning the brand last year, we want Kingfisher to continue to lead the Indian beer category and have a credible offering to meet the current growth in alcohol free occasions. It was also important to us that we’re not just ticking a box and that the new liquid is not only of good enough quality to replicate the original, but also stands on its own as a quality drink.”
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