Kellogg’s has launched a recipe renovation on Crunchy Nut – boosting the nut content by 25 per cent.

Currently in the top three selling cereals in the category, Kellogg’s Crunchy Nut is also number one for taste in the market (IRI, 17/06/17). This latest renovation looks to give retailers and consumers even more of the taste they love.

The renovation sees an improved consistency of nuts on each flake and aims to make the food more visually appealing.

The rework of the food promises to provide a nuttier taste and crunchier texture in every bowl.

Kellogg’s Crunchy Nut is the third biggest cereal brand in the UK, selling 700,000 packs per week and has the highest penetration of all Kellogg’s cereal brands.

The cereal is available in leading supermarket stores across the UK, and the new food, with “now with more nuts” visible on packs can be found in store now.

Crunchy Nut is spending £6m in marketing this year, which is being invested across TV and digital.

The new TV advert is the latest instalment of the successful “the trouble is they taste too good”, which will run through the second half of the year.

Michaela Mayoh, brand manager for Kellogg’s Crunchy Nut, said: “Kellogg’s Crunchy Nut remains a firm favourite with our consumers and one of the core brands in the Kellogg’s portfolio.

“At Kellogg’s we are committed to ensuring our consumers have the best taste experience from our products, therefore we made the decision to renovate our food – to give consumers more of what they wanted.

“We hope to re-inforce the superior taste credentials of Crunchy Nut and invite new consumers to try the new nuttier Crunchy Nut recipe.”