Kellogg’s grows non-HFSS Coco Pops range

Kellogg’s is expanding its non-HFSS Coco Pops range with the introduction of new ‘Coco Pops Chocos’.

The non-HFSS product comes as part of Kellogg’s drive to lower sugar within its kids’ cereals portfolio. Coco Pops Chocos have an RRP of £3.29 for a 430g pack. The launch follows on from the introduction of Strawberry & White Choc Flavour Coco Pops in 2021 and Hazelnut Choc Flavour in 2022.

Rui Frias, senior activation brand manager Kellogg’s UKI said: “Coco Pops is our number one selling kids’ cereal brand, so it’s exciting to be continuing to innovate with the range. We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, whilst keeping the rich chocolate and caramel notes that are characteristic to the brand.”