Kepak Convenience Foods has launched a limited edition Rustlers ‘hot and kicking’ range.
The two new SKUs are the Rustlers chipotle BBQ hotdog and Rustlers habanera chilli burger, available in £1 pmp.
The launch comes after the company recently announced a multi-million pound investment to double sales in the convenience channel in the next three years, with TV advertising; NPD, major on-pack activity and a new look for the Rustlers brand all in the pipeline for 2015.
John Armstrong, marketing director at Kepak Convenience Foods said: “We have no doubt that these new variants will prove popular with consumers looking for something a little different from their favourite micro snack, whilst giving retailers a unique offering that will generate incremental sales for their Hot, Quick and Tasty fixture.”
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