Kerry Foods has launched a partnership with the NFL’s Jacksonville Jaguars which will include a promotion for its Fire & Smoke brand.

Following the launch of Fire & Smoke’s American hot dogs, in May, the brand will become the official meat partner of the Jaguars & the Jaguars Se7ens Cup, a flag football tournament offering UK participants a chance to compete for an all-expenses paid trip to the Super Bowl.

An on-pack promotion will also run across the brand’s cooked meats, giving one lucky consumer the chance to win a trip to Florida, including a VIP experience at a Jacksonville Jaguars game and and a behind the scenes stadium tour at TIAA Bank Field. The actvity will be backed by sampling and digital support.

Fire & Smoke will also have a presence across the Jaguars social channels, offering consumers a chance to win a range of prizes and experiences.