Kettle Chips is adding two new flavours to its range – Sriracha Mayo and Dill Pickle & Jalapeño.
Both SKUs will launch as sharing bags into Waitrose from mid-April, with further grocery and impulse listings from May onwards.
Kettle Chips is supporting the launch with an experiential Kettle Chips Escape Room as well as ATL and shopper support.
Russell Tanner, marketing director for Kettle Chips said: “With consumers looking to explore new and interesting flavours within the crisp category, we couldn’t be more delighted to share the two new seasonings Chef Phil has developed. By offering something a little unexpected from Kettle, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand.”
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