Kinder Bueno is back on TV screens this month as part of a multi-million pound campaign, where it will be promoted as an indulgent, yet light and permissible treat. This will be paired with a ‘try me free’ on-pack promotion, which runs across single and multipack variants. The ads will run until March 18 with a tag for the on-pack promotion bolted on for the final two weeks. The Kinder Bueno brand is worth £12.3m.
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