Ferrero UK is driving awareness of Kinder Bueno with a new heavyweight campaign to back the brand. It is set to target Gen Z and Millennials to bring younger shoppers into the brand, amplifying brand awareness and reigniting the importance of the treat within the convenience channel.
The TV advert runs until early October across online video, social and broadcast video on demand, carrying the tagline ‘Why be basic, when you can be Bueno’ and follows a successful year for the brand. British consumers recognize that Kinder Bueno is not a basic chocolate bar and is composed of contrasting layers and understood to be a little bit special.
New POS in the form of pre-filled shippers will roll out to major multiples and convenience retailers for launch this September to help support them with impulse purchases.
A spokesperson at the supplier said: “Our new campaign aims to amplify Kinder Bueno’s presence to ensure it continues to be a must-stock item for all convenience retailers. It’s a popular product and we want to maintain sales momentum by putting Kinder Bueno front of mind among younger shoppers.
“We see the convenience channel as key to the brand’s success, and our commitment is to provide our retail partners with the tools and support they need to drive sales and meet consumer demand.”
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