Kingfisher Beer Europe rebrands to Kingfisher Drinks

Kingfisher Beer Europe has rebranded to Kingfisher Drinks.

The change has been made as the brand feels that it is no longer restricted to beer with Peacock Cider, Makai Spiced Rum and 5 Walla Cream Liqueur in its portfolio, and due to its presence in North America, South America, Africa and the Middle East markets.

here, I’m confident the next few years will see even greater growth for Kingfisher Drinks.”

Chief operating officer at Kingfisher Drinks Shaun Goode said: “This rebrand is the latest step for a company that has been rapidly evolving since 2016. Outside of the name change, the new visual identity gives us a more contemporary feel that helps tell our story of global discovery.”