KP Snacks is refreshing the packaging of Penn State to deliver a ”bolder and cleaner look that represents its taste and quality,” it says. Rolling into stores from mid-November, the redesigned packs run across the entire range.
For those cosy winter nights in, KP Snacks has dialled up the taste and quality credentials to reinforce the brand’s appeal within this occasion. Emphasising flavour and texture with clearer, more prominent images of the pretzels, the new design also brings the brand’s status as a baked snack to the forefront, drawing attention to its position as a lighter snack.
Rachel Horrell, senior brand manager at KP Snacks, said: “We’re excited to launch a new look and feel, designed to attract more shoppers to the brand and encourage them to consider Penn State for a delicious, quality snack for any in-home occasion.”
Available in a range of formats from its best-selling 175g sharing bags to £1.25 pricemarked packs and multipacks, the range features two flavours including non-HFSS Sour Cream & Chive and Original Sea Salted.
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