KP Snacks today announces that Butterkist, the UK’s favourite popcorn brand, has launched an exciting new partnership with Channel 4 across their film programming.
Running until 5 January 2025, it brings together the ultimate movie night snack and in-home movie entertainment on one of the UK’s leading television channels.
Butterkist will feature prominently across Channel 4’s film premiere programming and video on demand. Four different five-second TVC Blips & one ten-second ident cleverly integrate popcorn into various movie genres and scenes. In one blip, two pieces of Butterkist popcorn are shown together in a romantic moment while, in another, a horror scene results in a funny popcorn jump scare reaction.
Rachael Rayner, brand manager at KP Snacks, said: “Movie nights and Butterkist are the perfect partners, and we’re delighted to be working with Channel 4 to bring this to life. Synonymous with great entertainment, Butterkist performs particularly well within at-home sharing occasions. It is perfectly positioned to reinforce the association of popcorn with movies and continue driving category growth.”
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