KP Snacks has announced that its snack brand, Hula Hoops, has reached the £200m retail sales value (RSV) milestone.
It has played a key role in driving bagged snacks category growth, adding £24m RSV in the past year alone, making it the second highest value-adding brand across the category.
With a portfolio that extends across growing consumption occasions, Hula Hoops has something for everyone. Available in BBQ Beef, Salt & Vinegar, Cheese & Onion and Original, the core range delivers a familiar favourite that shoppers trust and recognise.
Dayna Riordan, brand manager at KP Snacks, said: “We’re delighted to celebrate an outstanding milestone for Hula Hoops. Iconic and unique, the brand continues to go from strength to strength, spanning family favourite to tasty lunchtime treat, with strong sales that are driving category growth.”
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