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KP Snacks, the Official Team Partner of The Hundred, has launched its new Play & Predict competition. Running in partnership with Convenience Store for three weeks from 15 July, the competition will give retailers the opportunity to win exciting prizes, including tickets to The Hundred matches, exclusive The Hundred merchandise and KP Snacks stock.

Each week, a new question asking retailers to guess the outcomes of two The Hundred matches will be posted to the Convenience Store Competitions and Giveaways page, with retailers who enter the correct answers in with a chance to win. A range of different prizes will be available each week with a total of six winners and eight runners-up to be named across the competition.

Trade communications lead at KP Snacks Claire Barley, said: “We are delighted to be launching Play & Predict for the first time, leveraging our exciting, longstanding partnership with The Hundred cricket competition to offer great prizes to our valued retail partners. Whether retailers win tickets to The Hundred Final or branded merchandise like a bat and ball, we’re proud to be giving back to the retailer community and encouraging them to get involved in cricket.”

Through its The Hundred partnership, KP Snacks is continuing to champion healthier lifestyles. KP Snacks’ “Everyone In” campaign encourages families to get active through cricket and in 2023, the business announced its commitment to build 100 community cricket pitches by 2025, creating lasting access to the sport in communities and areas where this has not existed previously.