KP Snacks has today announced the latest addition to its market-leading pricemarked pack (PMP) range, with the launch of Space Raiders Saucy BBQ in £1.25 PMPs. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.
Capitalising on the growth of barbecue flavours, the new launch is well-positioned to engage shoppers and drive impulse sales. The £1.25 PMP format is strong and KP Snacks’ portfolio of this format is growing ahead of the segment. With this new addition, it is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.
The new PMP expands the Space Raiders portfolio. The range includes Space Raiders 40p PMPs, as well as the existing £1.25 PMPs of Beef and Pickled Onion.
Stuart Graham, head of convenience and impulse at KP Snacks, said: “We’re committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand. The new launch leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
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