KP Snacks has announced the latest additions to its award-winning McCoy’s Epic Eats range, with the launch of Grilled Cheese and Flamin’ Fajita flavours in the popular £1.25 PMP format. Rolling into stores next month, the new flavours are also non-HFSS.
With a mission to deliver flavours inspired by America’s iconic diners and food stands, the two new skus feature an on-pack promotion offering shoppers the chance to win an epic adventure, with five American road trips to be won. Running from 2 September to 20
John McDougall, brand manager at McCoy’s, said: “McCoy’s is well-known and loved for its dynamic flavour proposition and continues to cater to the demand for bold, new and differentiated products. We’re thrilled to be refreshing the Epic Eats range with two new additions, perfect for exciting shoppers and ensuring the range remains relevant within the category.”
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