KP Snacks is to reduce the packaging used on Discos, Roysters and Frisps lines following an investment in flow wrap equipment.
The new flow wrapping process will see a 35% plastic packaging reduction for six-packs across these three brands, equivalent to 100 tonnes of packaging saved annually.
Available from February, the new flow-wrapped packs are part of KP Snacks’ commitment to use as little plastic packaging as possible in line with its People & Planet strategy.
As well as appealing to increasingly environmentally conscious consumers, the new flow-wrapped packs will create more space on shelves, enabling retailers to display extra stock and drive sales.
KP Snacks packaging technology manager John Leslie said: “Protecting the environment is one of the core pillars of our People and Planet programme, and we are committed to taking a responsible and proactive approach to safeguarding nature. We remain focused on reducing both our plastic packaging and carbon emissions in any way that we can.”
Marketing manager Amy Heap added: “Discos, Frisps and Roysters form a key part of our EDV range which is continuing to outperform the overall market as recessionary pressures linger. The new packs will continue to support the growth of these popular brands, offering snacks that are tasty, affordable and more eco-friendly.”
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