KP Snacks has announced a new £250,000 radio campaign for POM-BEAR, with adverts and competitions.
The radio campaign will run from April to September in partnership with Magic Radio and features POM-BEAR’S core range, Original, Cheese & Onion, and Salt & Vinegar.
POM-BEAR is also offering the chance to win an exciting glamping adventure for four this summer, with listeners playing a game to enter the prize draw. Magic Radio listeners are also in with a chance to win a £25 cash prize every week by tuning into Saturday Mornings with Dan Morrissey. Listeners can text their ‘weekly wins’ celebrating themselves, a friend or relative to 61054 with the best ‘win’ receiving £25.
Brian McMonagle, senior brand manager at KP Snacks said: “POM-BEAR is an engaging and trusted household brand that provides a lighter snacking option while still delivering on great taste. With our new campaign, we are looking to drive greater awareness of the brand, helping young families to add playful fun to all snacking occasions.”
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