KP Snacks bear-shaped snack, Pom-Bear, is back with two new flavours - Cheese and Barbecue. Hitting shelves this month, the new flavours are non-HFSS and will debut in Pom-Bear’s new modern packaging, supported by a new TV, radio and social campaign.
Marking the snacks’ return to the screen for the first time since 2018, the advert launches on 9 September. The narrative uses Pom-Bear as a reminder to parents to tap into their inner child and connect with their kids in spontaneous playful moments.
Both new flavours will be available in multipacks, with the Cheese also available in single packs. They join the already popular Original flavour in the multipack format, with Pom-Bear now having products in the top three flavours across the family multipack segment.
Marketing manager, Emma Smith, said: “We’re passionate about bringing joy and fun to lunchboxes. That’s why we’re so excited not only to be launching our new campaign but also two new flavours, adding variety and excitement to lunchboxes and family snacking occasions.”
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