Lambrini is kicking off the party season with a new ‘Ultimate Brini Party’ campaign.
Entrants can win a range of prizes to get them in the celebratory spirit, with ten bespoke parties worth £2,000 up for grabs, plus 500 x £250 custom neon sign vouchers. To be in with a chance to win, they must purchase a bottle of Lambrini with a promotional neck flag and enter their unique code in the bespoke lambriniparty.co.uk microsite.
The ‘Win Your Ultimate Brini Party’ neck flags will be available across grocery, convenience, and wholesale.
The competition is part of the ‘Ultimate Brini Party’ campaign, which explores how fans best enjoy their Lambrini by asking them ‘How Do You Brini?’.
Tom Smith, marketing director – Europe, Accolade Wines, said: “Our new ‘Ultimate Brini Party’ gives shoppers an incentive to buy Lambrini whilst also directing them to our campaign microsite which will feature a variety of exciting serve suggestions to inspire them to try Lambrini in a novel way. We know that celebrating is key for Lambrini consumers, and we want to provide an accessible way to enjoy the everyday, themselves, and embrace the Bring the Brini spirit!
“Lambrini is the number one Perry brand and continues to grow in relevance, with its lower ABV meeting the needs of alcohol drinkers making more mindful choices. Lambrini also recruits a younger, lower affluence drinker who is less likely to buy traditional wine, instead preferring lighter, sweeter, fruitier tasting products and lower alcohol drinks. These consumers are also becoming more financially strained, therefore looking for good value, accessible drinks, so we wanted to offer something special with this promotion.”
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