Lees of Scotland has unveiled new packaging for its teacakes and snowballs range.
The new design has been created to celebrate the brand’s rich heritage and honour its loyal customers.
Lees of Scotland has revived the core brand colours and to enhance the appeal of its snowballs and teacakes, incorporated inviting product photography, a new font, and vintage graphic. For the core 10-packs, the brand switched to matte finish packaging.
Senior brand manager at Finsbury Food Group Donna O’Neill said: “The launch of our new packaging marks an exciting time for Lees of Scotland as we continue to develop our range of products. We believe our new packaging will excite our retail partners and will help build on and reinforce our market position. Our aim is to grow the brand and become nationally recognised. The new design delivers standout and visibility, which in turn will benefit the category by attracting more customers.”
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