Danone Light & Free has launched a new Skyr Icelandic Style Yogurt in convenient on the go single pots.

The Skyr Icelandic Style range delivers a rich, creamy taste with 0% added sugar and fat. The yogurt is blended with fruit and contains 14g of protein per 150g pot (rrp £0.95). Available in two flavours ‘Blueberry Blast’ and ‘Raspberry Razzle’, new Light & Free Skyr Icelandic Style Yogurt will be available from the beginning of March.

Prabha Cheemalapati, brand marketing manager at Light and Free, said: “We are incredibly proud of the rapid growth of our Light & Free range and are thrilled to bring our consumers a new product experience to enjoy! Reception of the Light & Free range has been well beyond our expectations, truly showcasing the consumer demand for products without added sugars or fat. With our new Skyr Icelandic Style Yogurt, we’re able to offer consumers a convenient and delicious way to snack, with 14g of protein in every pot, tapping into this growth area within the category.”