Lucozade Sport has kicked off a new text-to-win cash promotion.
The brand is offering shoppers the chance to win cash prizes this winter through a brand-new text-to-win promotion, as part of its on-going partnership with the England national football team.
Lucozade Sport is giving football fans the chance to win £90 every 90 minutes (Max one entry per person per day, Monday-Friday between 9am and 6pm) during this winter’s international football season.
To be in with a chance of winning, shoppers simply need to purchase any Lucozade Sport product and text ‘CASH’ to 62123, then kick back and wait for the text!
Tom Bell, head of marketing for Lucozade Sport at Suntory Beverage & Food GB&I (SBF GB&I), said: “2022 has been a fantastic year for sport, and as the UK’s number one selling sports drink1, we wanted to bring something special to stores this festive season to help them make the most of the unique opportunity to combine sporting occasion and winter festivities this year. Our partnership with the England national football team and winter activation is certainly set to create a buzz around the season’s biggest matches!
“The promotion is live now until 12 December across all Lucozade Sport products. The campaign will also be supported by PR activity, helping retailers to drive visibility and sales of the Lucozade Sport range during the festive season and beyond!”
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