Mackie’s Crisps is launching four of its lines in £1 pricemarked packs.
The PMPs are available in Pickled Onion, Tangy Tomato, Sea Salt and Salt & Vinegar 80g packs.
National wholesale account manager at Mackie’s at Taypack Melissa Hack said: “We recognise the importance of offering our shoppers and consumers a value proposition when they visit their local convenience store.
“We are delighted that our best-selling flavours of crisps are now available in a price-marked pack format – which coincidentally was the number one contributor to growth in the impulse snacks category last year.”
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