Malibu and wine brand Jacob’s Creek are the focus of Pernod Ricard UK’s most ambitious summer campaign to date.
The campaign is targeting over 41 million consumers via ‘brand experiential’, large scale sponsorship, digital marketing, advertising and in-store activation.
Malibu is re-introducing its Malibutique experiential concept across four cities – London, Liverpool, Birmingham and Manchester – meaning around 20,000 18-34-year-old women will be able to visit the pop-up boutique and cocktail bar.
Jacob’s Creek is entering its third year of partnership with The All England Club as the Official Wine of Wimbledon. The brand is launching a 360⁰ campaign over the duration of the sporting fortnight to ensure maximum engagement with its 35-54-year-old consumer.
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